Friday, November 20, 2009
Top 15 Ways to Build Your Subscriber List
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their "goldmine" because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to "mine" for gold!
Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
1.
Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2.
Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3.
Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4.
Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.
5.
Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form to use.)
6.
Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.
7.
Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8.
Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out "goodies" throughout the year, your subscribers will feel truly appreciated − and that's good for business!
9.
Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to "pass it on".
10.
Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.
11.
Include a "Sign Up" button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12.
Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13.
Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more "believable" and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use "Bob K, FL"). Add a note inviting others to participate. After all, it's free publicity!
14.
Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15.
Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there! Go here to get started.
Wednesday, November 11, 2009
Tuesday, November 10, 2009
The Best Conversion Traffic Around
Traffic Python is a new site that says it guarantees more CONVERTING web visitors and online advertising with very little effort or cost. So I decided to put it to the test...
My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless--they do offer 2 upgrade options but they are not required to gain the benefits.
The Members Area is very well laid out and intuitive--I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads--the links you simply enter any URL links you use into the generator and it transforms them into "Traffic Python" links. You create ads for anything you want to promote using the Traffic Python Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way--links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you'll use most, it is also right at the top of the main page when you login. Very smart!
After you've created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Python link instead of the original source link you had. Every time the Traffic Python link is clicked, the page loads followed by a cool slide-up ad window at the bottom. It displays an ad PLUS an image with your affiliate link that goes back to Traffic Python. So if anyone clicks the Traffic Python image they see the site, and if they signup they become your referral. It's a great viral feature because you can build referrals without even trying to just by using the site.
Now every time the ad window displays (your Traffic Python links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members' links get clicked. So the more clicks, the more times your ads get displayed.
And this works virally--meaning as you make referrals into Traffic Python (either by promoting it or just using it and visitors click the Traffic Python image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Python also.
I didn't get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated--my links got clicked, I earned credits, and my ads got displayed. Traffic Python even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.
There is one more benefit and feature which might be the best of them all--downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Python really shines. They took time to make the emailing often enough that it's valuable as a user, but no so often that it's a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT's cool.
Overall I have to say I am impressed with Traffic Python. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.
See it and join at Traffic Python
My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless--they do offer 2 upgrade options but they are not required to gain the benefits.
The Members Area is very well laid out and intuitive--I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads--the links you simply enter any URL links you use into the generator and it transforms them into "Traffic Python" links. You create ads for anything you want to promote using the Traffic Python Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way--links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you'll use most, it is also right at the top of the main page when you login. Very smart!
After you've created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Python link instead of the original source link you had. Every time the Traffic Python link is clicked, the page loads followed by a cool slide-up ad window at the bottom. It displays an ad PLUS an image with your affiliate link that goes back to Traffic Python. So if anyone clicks the Traffic Python image they see the site, and if they signup they become your referral. It's a great viral feature because you can build referrals without even trying to just by using the site.
Now every time the ad window displays (your Traffic Python links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members' links get clicked. So the more clicks, the more times your ads get displayed.
And this works virally--meaning as you make referrals into Traffic Python (either by promoting it or just using it and visitors click the Traffic Python image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Python also.
I didn't get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated--my links got clicked, I earned credits, and my ads got displayed. Traffic Python even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.
There is one more benefit and feature which might be the best of them all--downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Python really shines. They took time to make the emailing often enough that it's valuable as a user, but no so often that it's a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT's cool.
Overall I have to say I am impressed with Traffic Python. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.
See it and join at Traffic Python
Thursday, October 1, 2009
The Company You Keep
"Surround yourself with successful people and in turn, you will become a success!"
In order to be a huge success in the internet marketing industry or any potentially lucrative industry for that matter, you have to be in the right frame of mind. Have you ever noticed how the wealthy and affluent mix and mingle with each other? What do you think they are doing? They're networking. Exchanging information. Exchanging ideas. They encourage and inspire each other. They're the elite. This is a tough industry. It's very easy to "give in", to "give up". To throw your hands to the sky and say, "forget it." It's this type of negative thinking that can turn a potential success into a failure.
Wealthy people are wealthy for a reason. Not all who have wealth are born into it. Some start with nothing and then build themselves into financial powerhouses through hard work and positive thinking. Also through learning all they can from people who were already wealthy--already where they wanted to be. Success comes with learning and who better to learn from than those who have already accomplished what you want to achieve. Think about it for a second. If your goal was to become a scholar, doesn't it make sense to hang around other scholars? If your goal was to become a master musician, doesn't it make sense to study those that have already mastered the art? The same principals apply if your goal is to become through internet marketing. Associate yourself with other people who have become wealthy doing the same thing.
A good way to put all this into perspective is to look at the flipside of things. Some of you may know someone who is ALWAYS negative. They never have a good thing to say about anything. They never try to lift you up. In fact, they may try to bring you down. If you really look at their lives you'll find that they don't have a whole lot going for themselves. They may have dead-end jobs, very little money, and an existence that is more than likely even less than mediocre. Those people are stagnant in life for whatever reason. They have no drive, no ambition, no desire to become anything more than what they are. Or maybe some do, but they become so complacent with their situations that they become jaded on the possibilities for something better. And so they keep attracting the negativity into their lives, oftentimes, even inadvertently bring those negative vibes into the lives of those around them. If you want to be a success at anything, you simply don't need these types of people in your inner circle. Surround yourself with positive people. Surround yourself with success!
Copyright 2009 Lisa Washington http://www.newfoundwealth.info
In order to be a huge success in the internet marketing industry or any potentially lucrative industry for that matter, you have to be in the right frame of mind. Have you ever noticed how the wealthy and affluent mix and mingle with each other? What do you think they are doing? They're networking. Exchanging information. Exchanging ideas. They encourage and inspire each other. They're the elite. This is a tough industry. It's very easy to "give in", to "give up". To throw your hands to the sky and say, "forget it." It's this type of negative thinking that can turn a potential success into a failure.
Wealthy people are wealthy for a reason. Not all who have wealth are born into it. Some start with nothing and then build themselves into financial powerhouses through hard work and positive thinking. Also through learning all they can from people who were already wealthy--already where they wanted to be. Success comes with learning and who better to learn from than those who have already accomplished what you want to achieve. Think about it for a second. If your goal was to become a scholar, doesn't it make sense to hang around other scholars? If your goal was to become a master musician, doesn't it make sense to study those that have already mastered the art? The same principals apply if your goal is to become through internet marketing. Associate yourself with other people who have become wealthy doing the same thing.
A good way to put all this into perspective is to look at the flipside of things. Some of you may know someone who is ALWAYS negative. They never have a good thing to say about anything. They never try to lift you up. In fact, they may try to bring you down. If you really look at their lives you'll find that they don't have a whole lot going for themselves. They may have dead-end jobs, very little money, and an existence that is more than likely even less than mediocre. Those people are stagnant in life for whatever reason. They have no drive, no ambition, no desire to become anything more than what they are. Or maybe some do, but they become so complacent with their situations that they become jaded on the possibilities for something better. And so they keep attracting the negativity into their lives, oftentimes, even inadvertently bring those negative vibes into the lives of those around them. If you want to be a success at anything, you simply don't need these types of people in your inner circle. Surround yourself with positive people. Surround yourself with success!
Copyright 2009 Lisa Washington http://www.newfoundwealth.info
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